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The best Posthog alternatives in 2024

The best Posthog alternatives in 2024

March 19, 2024

The 5 best alternatives to Posthog in 2024 are:

The 5 best alternatives to Posthog in 2024 are:

  1. Flywheel: An all-in-one platform that natively connects B2B analytics to session replays, user engagement, and intent-based alerting.

  1. Flywheel: An all-in-one platform that natively connects B2B analytics to session replays, user engagement, and intent-based alerting.

  1. Mixpanel: A product analytics tool created for product teams at larger companies with data analyst resources.

  1. Mixpanel: A product analytics tool created for product teams at larger companies with data analyst resources.

  1. Pendo: A product experience platform focused on in-app guides, feedback and analytics.

  1. Pendo: A product experience platform focused on in-app guides, feedback and analytics.

  1. Heap: A digital insights platform for granular understandings about user journeys, with autocapture and session replay.

  1. Heap: A digital insights platform for granular understandings about user journeys, with autocapture and session replay.

  1. FullStory: A digital experience platform focused on session replays and analytics for B2C companies.

  1. FullStory: A digital experience platform focused on session replays and analytics for B2C companies.

  1. Flywheel

  1. Flywheel

Unique capabilities

All-in-one platform, marketing-to-product attribution, ease of use

Unique capabilities

All-in-one platform, marketing-to-product attribution, ease of use

Most similar to

Posthog, Pendo, FullStory

Most similar to

Posthog, Pendo, FullStory

Typical users

Product, growth, and GTM teams

Typical users

Product, growth, and GTM teams

Typical customers

Product-centric B2B startups and mid-sized companies

Typical customers

Product-centric B2B startups and mid-sized companies

Flywheel
Flywheel
Flywheel
Flywheel

What is Flywheel?

What is Flywheel?

Flywheel (hey there πŸ‘‹) is an all-in-one growth platform that connects product analytics, session replay, user engagement, and intent alerting within one platform. It replaces not only Posthog, but tools like FullStory, Warmly, and Pendo.


B2B companies adopt Flywheel for ease-of-use and tool consolidation, and its typical users are product, marketing, sales, and customer success teams. By connecting top-of-funnel data with product usage, Flywheel is able to drive user growth while watching the entire user lifecycle.

Flywheel (hey there πŸ‘‹) is an all-in-one growth platform that connects product analytics, session replay, user engagement, and intent alerting within one platform. It replaces not only Posthog, but tools like FullStory, Warmly, and Pendo.


B2B companies adopt Flywheel for ease-of-use and tool consolidation, and its typical users are product, marketing, sales, and customer success teams. By connecting top-of-funnel data with product usage, Flywheel is able to drive user growth while watching the entire user lifecycle.

Key features

Key features

πŸ“ˆ Product analytics: Feature adoption reports, auto-calculated metrics, milestone activation, and dynamic user segmentation.

πŸ“ˆ Product analytics: Feature adoption reports, auto-calculated metrics, milestone activation, and dynamic user segmentation.

πŸ“Ή Session replays: Feature usage, console logs, network activity, event timelines, rage clicks, and 3,000 free replays per month.

πŸ“Ή Session replays: Feature usage, console logs, network activity, event timelines, rage clicks, and 3,000 free replays per month.

πŸ’¬ User engagement: Banners, modals, embedded experiences, event triggers, dynamic user cohorts, and analytics.

πŸ’¬ User engagement: Banners, modals, embedded experiences, event triggers, dynamic user cohorts, and analytics.

πŸ”” Intent alerts: Event-based alerts, Slack and email, channels or DMs, dynamic content, user segment filters, and custom copy.

πŸ”” Intent alerts: Event-based alerts, Slack and email, channels or DMs, dynamic content, user segment filters, and custom copy.

πŸ“§ Marketing analytics: Goal conversion rates, automatic tracking, activity timelines, new and resurrected user metrics, and tags.

πŸ“§ Marketing analytics: Goal conversion rates, automatic tracking, activity timelines, new and resurrected user metrics, and tags.

How does Flywheel compare to Posthog?

How does Flywheel compare to Posthog?

Flywheel gives users the most popular capabilities of Posthog, but caters to non-technical teams at B2B companies with intent alerts and user engagement. Posthog focuses on technical users with products like feature flags and warehousing. Both are capable, all-in-one platforms with different typical users.

Flywheel gives users the most popular capabilities of Posthog, but caters to non-technical teams at B2B companies with intent alerts and user engagement. Posthog focuses on technical users with products like feature flags and warehousing. Both are capable, all-in-one platforms with different typical users.

Flywheel

Flywheel

Posthog

Posthog

Self-serve

Has a publicly-available free tier

Product analytics

Understand feature and product adoption patterns

Autocapture

Track user actions with no custom code requirements

Account analytics

Automatic account and company analysis

Session replay

Watch videos of users on your site and in your product

User engagement

Show messages to user and company segments via banners, modals, and embedded experiences

Intent-based alerting

Slack and email notifications when users take important actions on your website or in your product

Marketing analytics

Understand which marketing tactics and assets drive the most product signups and usage

Integrations

Connect with CRMs, marketing tools, and event-capture products

EU Cloud

Store your data in the EU for privacy compliance

Why is Flywheel a popular alternative to Posthog?

Why is Flywheel a popular alternative to Posthog?

From user reviews and testimonials, companies choose Flywheel because:

From user reviews and testimonials, companies choose Flywheel because:

  1. It replaces multiple tools: Flywheel is the only platform that combines all of the most popular B2B go-to-market tools into a single product. It replaces Amplitude (analytics), Warmly (intent alerting), Hotjar / FullStory (session replays), and Pendo (in-product communications).

  1. It replaces multiple tools: Flywheel is the only platform that combines all of the most popular B2B go-to-market tools into a single product. It replaces Amplitude (analytics), Warmly (intent alerting), Hotjar / FullStory (session replays), and Pendo (in-product communications).

  1. Simple setup and configuration: Most customers report spending less than 15 minutes to see value from Flywheel. It's free to use with a generous free tier.

  1. Simple setup and configuration: Most customers report spending less than 15 minutes to see value from Flywheel. It's free to use with a generous free tier.

  1. They want a tightly-integrated platform: The best insights come when your data lives in the same place, and where every team can collaborate together.

  1. They want a tightly-integrated platform: The best insights come when your data lives in the same place, and where every team can collaborate together.

Key takeaway

As it has the most important features of Posthog, plus other major product categories (intent alerting, user engagement), Flywheel is a great alternative to Posthog. It's particularly useful for companies with go-to-market teams who want access to account analytics.

As it has the most important features of Posthog, plus other major product categories (intent alerting, user engagement), Flywheel is a great alternative to Posthog. It's particularly useful for companies with go-to-market teams who want access to analyt

  1. Mixpanel

  1. Mixpanel

Unique capabilities

Data dictionary, engineering experiments

Unique capabilities

Data dictionary, engineering experiments

Most similar to

Amplitude, Heap, Smartlook

Most similar to

Amplitude, Heap, Smartlook

Typical users

Designers, product managers, data analysts

Typical users

Designers, product managers, data analysts

Typical customers

Medium-to-large B2C and B2B companies

Typical customers

Medium-to-large B2C and B2B companies

What is Mixpanel?

What is Mixpanel?

Mixpanel is an analytics service that zeroes in on how users interact with both web and mobile apps. It offers detailed insights into user engagement, prioritizing the tracking of user actions over mere page views. This approach aims to offer developers and product teams a more nuanced comprehension of user habits. Recently, Mixpanel has intensified its focus on product analytics, shifting attention away from experimentation and marketing functionalities.

Mixpanel is an analytics service that zeroes in on how users interact with both web and mobile apps. It offers detailed insights into user engagement, prioritizing the tracking of user actions over mere page views. This approach aims to offer developers and product teams a more nuanced comprehension of user habits. Recently, Mixpanel has intensified its focus on product analytics, shifting attention away from experimentation and marketing functionalities.

Key features

Key features

πŸ“ˆ Product analytics: Break down by behavior, demographics, or account type. Slice, dice, and get insights quickly.

πŸ“ˆ Product analytics: Break down by behavior, demographics, or account type. Slice, dice, and get insights quickly.

πŸ–ŠοΈ Collaborative boards: Express your creativity with GIFs & video. Your board is up to any fun task.

πŸ–ŠοΈ Collaborative boards: Express your creativity with GIFs & video. Your board is up to any fun task.

πŸ”” Trend alerts: Receive automatic alerts for any irregularities in metrics or when they deviate from the expected positive or negative thresholds.

πŸ”” Trend alerts: Receive automatic alerts for any irregularities in metrics or when they deviate from the expected positive or negative thresholds.

πŸ“Š Release analytics: Test feature variants to find out what’s working. Deploy high-quality releases that wow your users.

πŸ“Š Release analytics: Test feature variants to find out what’s working. Deploy high-quality releases that wow your users.

How does Mixpanel compare to Posthog?

How does Mixpanel compare to Posthog?

Mixpanel has a larger focus on product analytics than Posthog, at the cost of fewer product offerings. Whereas Posthog is targeted towards developers, Mixpanel is designed for product managers and data analysts.

Mixpanel has a larger focus on product analytics than Posthog, at the cost of fewer product offerings.

Mixpanel

Mixpanel

Posthog

Posthog

Self-serve

Has a publicly-available free tier

Product analytics

Understand feature and product adoption patterns

Autocapture

Track user actions with no custom code requirements

Account analytics

Automatic account and company analysis

Session replay

Watch videos of users on your site and in your product

User engagement

Show messages to user and company segments via banners, modals, and embedded experiences

Intent-based alerting

Slack and email notifications when users take important actions on your website or in your product

Marketing analytics

Understand which marketing tactics and assets drive the most product signups and usage

Integrations

Connect with CRMs, marketing tools, and event-capture products

EU Cloud

Store your data in the EU for privacy compliance

Why is Mixpanel a popular alternative to Posthog?

Why is Mixpanel a popular alternative to Posthog?

From user reviews and testimonials, companies choose Mixpanel because:

From user reviews and testimonials, companies choose Mixpanel because:

  1. Detailed analytics and insights: Users appreciate Mixpanel's ability to provide deep insights into user behavior and engagement through its event-based tracking system. This detailed analysis helps in understanding how users interact with their product.

  1. Detailed analytics and insights: Users appreciate Mixpanel's ability to provide deep insights into user behavior and engagement through its event-based tracking system. This detailed analysis helps in understanding how users interact with their product.

  1. User-friendly interface: Mixpanel is more intuitive than traditional BI tools, making it easier for teams to analyze data, set up events, and create reports without a steep learning curve.

  1. User-friendly interface: Mixpanel is more intuitive than traditional BI tools, making it easier for teams to analyze data, set up events, and create reports without a steep learning curve.

  1. Funnels: The platform's segmentation capabilities and funnel analysis tools are popular. Users can segment their audience based on various criteria and analyze the conversion rates between different stages of the user journey.

  1. Funnels: The platform's segmentation capabilities and funnel analysis tools are popular. Users can segment their audience based on various criteria and analyze the conversion rates between different stages of the user journey.

Key takeaway

Mixpanel is a platform that emphasizes traditional product analytics and has been a leader in the space for a decade. If you're looking for newer, more feature-rich and connected platforms, there are other options.

Mixpanel is a platform that emphasizes traditional product analytics and has been a leader in the space for a decade. If you're looking for newer, more feature-rich and connected platforms, there are other options.

  1. Pendo

  1. Pendo

Unique capabilities

Help center, guide experiments, product engagement score

Unique capabilities

Help center, guide experiments, product engagement score

Most similar to

Flywheel, Posthog, Intercom

Most similar to

Flywheel, Posthog, Intercom

Typical users

Product managers, operations, UX designers

Typical users

Product managers, operations, UX designers

Typical customers

Small-to-medium B2C companies with digital products

Typical customers

Small-to-medium B2C companies with digital products

Pendo
Pendo
Pendo
Pendo

What is Pendo?

What is Pendo?

Pendo is a platform designed to improve product experiences. It helps companies refine their software offerings by giving insights into how users interact with their applications, collecting user feedback, and moving users through software.

Key features

Key features

πŸ“ˆ Product analytics: Connect the dots between your users’ product experience, sentiment, and satisfaction.

πŸ“ˆ Product analytics: Connect the dots between your users’ product experience, sentiment, and satisfaction.

πŸ–ŠοΈ Feedback: Capture and analyze customer feedback at scale.

πŸ–ŠοΈ Feedback: Capture and analyze customer feedback at scale.

πŸ”” Guides: Deliver personalized guidance to customers, directly inside your app.

πŸ”” Guides: Deliver personalized guidance to customers, directly inside your app.

πŸ“Š Roadmaps: Align internal stakeholders and bring data into product planning.

πŸ“Š Roadmaps: Align internal stakeholders and bring data into product planning.

How does Pendo compare to Posthog?

How does Pendo compare to Posthog?

Pendo is designed for improving user experiences by collecting feedback and providing in-app guidance. Posthog attempts to consolidate multiple tool categories into the same platform. Pendo is more about direct interaction with users, while Posthog focuses on giving engineers insights into product usage.

Pendo is designed for improving user experiences by collecting feedback and providing in-app guidance. Posthog attempts to consolidate multiple tool categories into the same platform. Pendo is more about direct interaction with users, while Posthog focuses on giving engineers insights into product usage.

Pendo

Pendo

Posthog

Posthog

Self-serve

Has a publicly-available free tier

Product analytics

Understand feature and product adoption patterns

Autocapture

Track user actions with no custom code requirements

Account analytics

Automatic account and company analysis

Session replay

Watch videos of users on your site and in your product

User engagement

Show messages to user and company segments via banners, modals, and embedded experiences

Intent-based alerting

Slack and email notifications when users take important actions on your website or in your product

Marketing analytics

Understand which marketing tactics and assets drive the most product signups and usage

Integrations

Connect with CRMs, marketing tools, and event-capture products

EU Cloud

Store your data in the EU for privacy compliance

Why is Pendo a popular alternative to Posthog?

Why is Pendo a popular alternative to Posthog?

From user reviews and testimonials, companies choose Pendo because:

From user reviews and testimonials, companies choose Pendo because:

  1. In-app onboarding: Users value Pendo's ability to create interactive guides and tutorials within their apps, which helps inimproving the overall user experience by providing help and navigation tips.

  1. In-app onboarding: Users value Pendo's ability to create interactive guides and tutorials within their apps, which helps inimproving the overall user experience by providing help and navigation tips.

  1. User feedback: Pendo's feature for collecting user feedback directly through the app helps allows product teams gather insights about user needs and preferences.

  1. User feedback: Pendo's feature for collecting user feedback directly through the app helps allows product teams gather insights about user needs and preferences.

  1. Product analytics: The platform's analytics capabilities offers insights into how users interact with various features of the application. This data helps in understanding user behavior and identifying popular or underutilized features.

  1. Product analytics: The platform's analytics capabilities offers insights into how users interact with various features of the application. This data helps in understanding user behavior and identifying popular or underutilized features.

Key takeaway

Pendo offers fewer product lines than Posthog, but does have a modest free tier that helps PMs create robust in-app guides for users. Their focus is on NPS surveys, multi-step onboarding guides, and basic product analytics.

Pendo offers fewer product lines than Posthog, but does have a modest free tier that helps PMs create robust in-app guides for users. Their focus is on NPS surveys, multi-step onboarding guides, and basic product analytics.

  1. Heap

  1. Heap

Unique capabilities

Heatmaps, playbooks, sending data to warehouses

Unique capabilities

Heatmaps, playbooks, sending data to warehouses

Most similar to

Flywheel, Hotjar, Smartlook

Most similar to

Flywheel, Hotjar, Smartlook

Typical users

Data teams, marketers, product managers

Typical users

Data teams, marketers, product managers

Typical customers

Small-to-medium B2C companies in ecommerce and healthcare

Typical customers

Small-to-medium B2C companies in ecommerce and healthcare

Heap
Heap
Heap
Heap

What is Heap?

What is Heap?

Heap is an analytics platform that captures user interactions on web and mobile applications, offering insights into user behavior without manual event tracking setup. It's particularly helpful for B2C companies.

Heap is an analytics platform that captures user interactions on web and mobile applications, offering insights into user behavior without manual event tracking setup. It's particularly helpful for B2C companies.

Key features

Key features

πŸ—ΊοΈ Heatmaps: See what catches your users' attention and what they ignore.

πŸ—ΊοΈ Heatmaps: See what catches your users' attention and what they ignore.

πŸ“Ή Session replay: Explore how users navigate your product by diving into replays.

πŸ“Ή Session replay: Explore how users navigate your product by diving into replays.

πŸ“š Playbooks: With Playbooks, you can start tracking key behaviors immediately.

πŸ“š Playbooks: With Playbooks, you can start tracking key behaviors immediately.

How does Heap compare to Posthog?

How does Heap compare to Posthog?

Heap automatically captures all user actions for comprehensive analytics without predefined events, emphasizing ease of setup and data richness. Posthog also has autocapture technology, but additionally offers products like feature flags and data storage.

Heap automatically captures all user actions for comprehensive analytics without predefined events, emphasizing ease of setup and data richness. Posthog also has autocapture technology, but additionally offers products like feature flags and data storage.

Heap

Heap

Posthog

Posthog

Self-serve

Has a publicly-available free tier

Product analytics

Understand feature and product adoption patterns

Autocapture

Track user actions with no custom code requirements

Account analytics

Automatic account and company analysis

Session replay

Watch videos of users on your site and in your product

User engagement

Show messages to user and company segments via banners, modals, and embedded experiences

Intent-based alerting

Slack and email notifications when users take important actions on your website or in your product

Marketing analytics

Understand which marketing tactics and assets drive the most product signups and usage

Integrations

Connect with CRMs, marketing tools, and event-capture products

EU Cloud

Store your data in the EU for privacy compliance

Why is Heap a popular alternative to Posthog?

Why is Heap a popular alternative to Posthog?

From user reviews and testimonials, companies choose Heap because:

From user reviews and testimonials, companies choose Heap because:

  1. Automatic event tracking: Similar to products like Flywheel and Posthog, users appreciate Heap's ability to automatically capture all user interactions without manual event tracking setup.

  1. Automatic event tracking: Similar to products like Flywheel and Posthog, users appreciate Heap's ability to automatically capture all user interactions without manual event tracking setup.

  1. Retroactive analysis: Users enjoy that Heap allows them to define events and segments after data is collected, enabling retroactive analysis. This feature means that users can make decisions and gain insights from historical data.

  1. Retroactive analysis: Users enjoy that Heap allows them to define events and segments after data is collected, enabling retroactive analysis. This feature means that users can make decisions and gain insights from historical data.

  1. Integration capabilities: Heap has robust integration options with other tools and platforms, enhancing its utility by allowing data to flow between Heap and services like CRMs, marketing automation, and A/B testing tools.

  1. Integration capabilities: Heap has robust integration options with other tools and platforms, enhancing its utility by allowing data to flow between Heap and services like CRMs, marketing automation, and A/B testing tools.

Key takeaway

Heap and Posthog share many of the same features. However, Posthog focuses on technical users whereas Heap emphasizes non-technical users. Also, Heap has a stronger B2C focus.

Heap and Posthog share many of the same features. However, Posthog focuses on technical users whereas Heap emphasizes non-technical users. Also, Heap has a stronger B2C focus.

  1. FullStory

  1. FullStory

Unique capabilities

Heatmaps, journey mapping

Unique capabilities

Heatmaps, journey mapping

Most similar to

Flywheel, Posthog, Heap

Most similar to

Flywheel, Posthog, Heap

Typical users

Data teams, marketers, product managers

Typical users

Data teams, marketers, product managers

Typical customers

Mid-to-large B2C companies in ecommerce, finance, and hospitality

Typical customers

Mid-to-large B2C companies in ecommerce, finance, and hospitality

FullStory
FullStory
FullStory
FullStory

What is FullStory?

What is FullStory?

FullStory is a platform aimed at improving digital experiences, providing tools such as session replay, heatmaps, and analytics. These features assist companies in comprehending how users interact with their websites and applications, spotting problems, and enhancing the overall user experience.

Key features

Key features

πŸ—ΊοΈ Journey flows: Connect journey map data to real user experiences.

πŸ—ΊοΈ Journey flows: Connect journey map data to real user experiences.

πŸ–±οΈ Heatmaps: See what catches your users' attention and what they ignore.

πŸ–±οΈ Heatmaps: See what catches your users' attention and what they ignore.

πŸ“Ή Session replay: Explore how users navigate your product by diving into replays.

πŸ“Ή Session replay: Explore how users navigate your product by diving into replays.

How does FullStory compare to Posthog?

How does FullStory compare to Posthog?

FullStory specializes in session replays and visual analytics to enhance user experience by identifying usability issues, while Posthog focuses on helping technical users debug and improve their features. For companies with larger teams, FullStory may offer an easier-to-use interface.

FullStory specializes in session replays and visual analytics to enhance user experience by identifying usability issues, while Posthog focuses on helping technical users debug and improve their features. For companies with larger teams, FullStory may offer an easier-to-use interface.

FullStory

FullStory

Posthog

Posthog

Self-serve

Has a publicly-available free tier

Product analytics

Understand feature and product adoption patterns

Autocapture

Track user actions with no custom code requirements

Account analytics

Automatic account and company analysis

Session replay

Watch videos of users on your site and in your product

User engagement

Show messages to user and company segments via banners, modals, and embedded experiences

Intent-based alerting

Slack and email notifications when users take important actions on your website or in your product

Marketing analytics

Understand which marketing tactics and assets drive the most product signups and usage

Integrations

Connect with CRMs, marketing tools, and event-capture products

EU Cloud

Store your data in the EU for privacy compliance

Why is FullStory a popular alternative to Posthog?

Why is FullStory a popular alternative to Posthog?

From user reviews and testimonials, companies choose FullStory because:

From user reviews and testimonials, companies choose FullStory because:

  1. Session replay: Users value the ability to replay user sessions in detail, which helps in understanding user behavior, diagnosing issues, and improving the user experience based on actual interactions.

  1. Session replay: Users value the ability to replay user sessions in detail, which helps in understanding user behavior, diagnosing issues, and improving the user experience based on actual interactions.

  1. User experience insights: FullStory's tools for analyzing user experience, such as heatmaps and click maps, provide clear visual insights into how users interact with a website or app, identifying areas for improvement.

  1. User experience insights: FullStory's tools for analyzing user experience, such as heatmaps and click maps, provide clear visual insights into how users interact with a website or app, identifying areas for improvement.

  1. Website debugging: The platform is praised for its effectiveness in quickly identifying bugs, usability issues, and friction points within the user journey, allowing teams to prioritize and address problems efficiently.

  1. Website debugging: The platform is praised for its effectiveness in quickly identifying bugs, usability issues, and friction points within the user journey, allowing teams to prioritize and address problems efficiently.

Key takeaway

FullStory is a tool that is best for B2C companies looking to optimize their website experience. For B2B product analytics it falls short and doesn't have the concept of feature reporting. However, ecommerce companies might find FullStory to be quite useful for checkout flow analysis.

FullStory is a tool that is best for B2C companies looking to optimize their website experience. For B2B product analytics it falls short and doesn't have the concept of feature reporting. However, ecommerce companies might find FullStory to be quite useful for checkout flow analysis.

Curious about Flywheel?

Quick pitch from us.

Quick pitch from us.

If you want to an alternative to Posthog that gives a brand-new way to understand your users and customers, Flywheel might be the answer.


With analytics, session replay, user engagement, marketing analytics, and intent-alerting… our free plan is worth a shot. Learn more about the product here or by reading our docs.

If you want to an alternative to Posthog that gives a brand-new way to understand your users and customers, Flywheel might be the answer.


With analytics, session replay, user engagement, marketing analytics, and intent-alerting… our free plan is worth a shot. Learn more about the product here or by reading our docs.