Deep dive: Flywheel vs Heap
Flywheel and Heap both help companies analyze user behavior and surface insights.
Heap has built many features around funnel analysis and user cohorting. B2C companies looking for a user-based analytics product will find it has many rich analytics capabilities.
In comparison, Flywheel is an all-in-one growth platform that unites product and marketing analytics with website personalization, user engagement, and session replays. It helps companies grow more quickly by converting users with personalized experiences. Flywheel also heavily integrates Account analytics throughout its platform, making it more ideal for B2B companies.
How is Flywheel different from Heap?
It's an all-in-one platform
While Heap specializes in product analytics and session replays, it does not offer the ability to "take action" directly. In comparison, Flywheel offers website personalization and user engagement functionality for teams. This helps companies go beyond insights and towards real user impact.
Built for go-to-market teams
Flywheel combines multiple product categories in unique ways for each team, all focused on a no-code approach to modern GTM. For example, Product teams leverage product analytics and session replay to understand user behavior, while Customer Success teams use account scoring and auto-detection of Champions and Power Users. Marketing teams use website personalization backed by marketing analytics, and so on.
Designed for immediate value
Whether it's auto-tracking events via Flywheel.js, instant asset creation, or segmenting users intelligently, Flywheel does almost all of the work for you. All you need to do is choose marketing goals, decide which features to monitor, and create user experiences you think will move the needle.
Flywheel vs Heap: feature comparison
Goals are predefined events that represent the desired outcome following an interaction with an Asset. They underscore Flywheel's principle that each Asset should serve a clear purpose, emphasizing the importance of determining the intended goal of your content before its creation. Having a well-defined goal ensures that our users’ content fulfills its intended purpose, enabling them to make necessary adjustments to their GTM strategy.
Features are the key to understanding what's popular on your platform. What sets Flywheel apart is its ability to give you a detailed view of how users interact with your features. This means you can see graphs showing how often a feature is clicked. You can also watch session recordings focused on that feature to learn about impressions, conversion rates, and goal achievements. Flywheel also encourages teamwork by enabling discussions and brainstorming on feature improvements, making it easier to enhance the user experience and make your platform more user-friendly.
Engagements allow users to seamlessly post banner messages directly onto their platforms, facilitating more engagement with their own user base.
In Flywheel, Milestones represent important events within your website, product, or marketing efforts that signal progress towards increased software adoption or sales. These milestones can be chosen from the various events and page views tracked by Flywheel. Our users find the Milestones feature valuable as it enables them to pinpoint and celebrate crucial moments of user engagement or conversion, providing essential insights into the effectiveness of their marketing and product strategies.
In contrast to Heap, Flywheel places significant emphasis on Account-based analytics, constituting a foundational element within its framework. This is why Account-based analytics is included in all out pricing tiers, unlike Heap.
Finally, unlike Heap, Flywheel has Alerts included in all its pricing tiers as well. We believe that being able to set Alerts is essential for our users to stay on top of triggered designated events in products or your websites.
Journeys represent a cornerstone feature within Heap's offerings, providing users with a dynamic tool to visualize and evaluate the diverse pathways that individuals traverse while interacting with their product.
Heap’s shared space is ideal for team collaboration and reporting, it encompasses all shared items, from events and segments to properties, charts, and dashboards. It’s great for maintaining an organized shared space with consistent naming conventions and is useful for facilitating seamless collaboration among team members.
Finally, Heap offers the convenient personal space feature, presenting users with an exclusive, private workspace dedicated to data exploration. Within this private space, users can create and store personal versions of events, segments, properties, charts, and dashboards, allowing for maximum flexibility in data analysis. This personalized approach ensures individual exploration while maintaining a centralized, accurate, and well-organized master set of shared labels accessible for all users.
Flywheel vs Heap: Pricing
Unlike Flywheel, Heap does not disclose its pricing tiers on their website. Although they list their plan options, specific pricing details are not readily available for users. In contrast, Flywheel offers a straightforward and upfront pricing approach. Our pricing is primarily determined by the number of monthly active users (MAUs) and your chosen features. The entry-level plan is free for up to 1,000 users, providing access to essential PLG data. For products exceeding 1,000 MAUs and seeking more advanced capabilities, such as 10 milestones, 10 segments, and 10 goals, the cost is $200 per month. If you require unlimited analysis of milestones, segments, and goals, along with additional growth-focused features, the price starts at $500 per month. Flywheel's transparent pricing structure ensures clarity and simplicity when choosing the plan that best suits your needs.