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Product-led analytics
for B2B SaaS

Take the guesswork out
of PLG with Flywheel

Take the guesswork out
of PLG with Flywheel

Full-funnel analytics for the first time ever.
Learn faster by understanding the entire user journey.

Full-funnel analytics for the first time ever.
Learn faster by understanding the entire user journey.

Full-funnel analytics for the first time ever.
Learn faster by understanding the entire user journey.

Flywheel Assets page

A bleeding-edge
approach to analytics

A bleeding-edge
approach to analytics

Every aspect of Flywheel has been crafted with an unyielding focus
on creating something better than product analytics. Take it for a spin and see.

Every aspect of Flywheel has been crafted with an unyielding focus on creating something unique. Take it for a spin and see.

Designed for the product-led era

Designed for the product-led era

Designed for the product-led era

Flywheel instructs, explains, and focuses your team on product-led excellence.
Usher in a new era with us.

Flywheel instructs, explains, and focuses your team on product-led excellence.
Usher in a new era with us.

Flywheel instructs, explains, and focuses your team on product-led excellence.
Usher in a new era with us.

Sleek & powerful

Sleek & powerful

Sleek & powerful

Real-time calculations and data streaming
put you ahead of the competition.

Gradient clock
Gradient clock
Gradient clock

Immediately useful

Immediately useful

Immediately useful

Get set up in minutes.

Everything else is just overachieving.

Opinionated by schema and nature

Opinionated by schema and nature

Opinionated by schema and nature

Our proprietary data normalizer means you get the benefits

of ETL without the cost or headache.

Our proprietary data normalizer means you get the benefits

of ETL without the cost or headache.

Our proprietary data normalizer means you get the benefits of ETL without the cost or headache.

Flywheel data normalization
Flywheel data normalization
Flywheel data normalization

Minutes of setup
delivers months of progress

Minutes of setup
delivers months of progress

Minutes of setup
delivers months of progress

Improvement starts after a single integration.

Adding more connections just makes it that much smarter.

Improvement starts after a single integration.

Adding more connections just makes it that much smarter.

Improvement starts after a single integration.

Adding more connections just makes it that much smarter.

01

01

Integrate.

Integrate.

Integrate.

Connect with flywheel.js, Segment or Intercom.
Anything else is optional, but encouraged.

Connect with Segment or Intercom.
Anything else is optional, but encouraged.

The Flywheel.js sn

Connect with Segment or Intercom.
Anything else is optional, but encouraged.

The Flywheel.js sn

02

02

Explore.

Explore.

Explore.

Expect 1-3 minutes after integrating for Flywheel to catch up, then go wild. Try clicking on web pages or in your product, then check out your own profile.

Expect 1-3 minutes after integrating for Flywheel to catch up, then go wild. Try clicking on web pages or in your product, then check out your own profile.

Expect 1-3 minutes after integrating for Flywheel to catch up, then go wild. Try clicking on web pages or in your product, then check out your own profile.

03

03

Maximize.

Maximize.

Maximize.

Reap the rewards of being on the cutting-edge. Optimize your goals, tags, and other features if you'd like.

Reap the rewards of being on the cutting-edge. Optimize your goals, tags, and other features if you'd like.

Reap the rewards of being on the cutting-edge. Optimize your goals, tags, and other features if you'd like.

Account insights,
product learnings

Flywheel PLG funnel
Flywheel PLG funnel
Flywheel PLG funnel

The first dashboard you won't need to configure. Flywheel knows what you need, then intelligently molds your data to match our system.

The first dashboard you won't need to configure. Flywheel knows what you need, then intelligently molds your data to match our system.

The first dashboard you won't need to configure. Flywheel knows what you need, then intelligently molds your data to match our system.

Cohort-based.

Draw powerful activity comparisons easily.

PLG best practices.

Discover the funnel used by PLG leaders.

Active records.

Track monthly active contacts and accounts.

Activation stages.

Each funnel step shows increased activation.

Auditable.

Explore profiles for every number in the dashboard.

Standardized.

Plug-and-play metrics means no time setting up.

Drive growth

with Assets

Drive growth

with Assets

Flywheel Asset details
Flywheel Asset details

Assets are a one-of-a-kind way to discover what makes your flywheel spin. Define goals with a click and manage your content catalog.

Assets are a one-of-a-kind way to discover what makes your flywheel spin. Define goals with a click and manage your content catalog.

Assets are a one-of-a-kind way to discover what makes your flywheel spin. Define goals with a click and manage your content catalog.

Goals.

Select any event as a post-engagement goal for Assets.

Assign owners.

Note top performing authors with Owners.

Content management.

A single location for all of your content.

Performance.

Track metrics for entire categories of Assets.

Previews.

Flywheel generates live previews for each Asset.

Product impact.

Show user growth and retention.

Timeline and graph

Timeline and graph

Timeline and graph

Go beyond page views to start tracking Goals, then monitor conversion rates over time.

Go beyond page views to start tracking Goals, then monitor conversion rates over time.

Go beyond page views to start tracking Goals, then monitor conversion rates over time.

Timeline and graph
Timeline and graph

Persona engagement

Persona engagement

Persona engagement

Discover which Personas resonate the most with each asset category.

Discover which Personas resonate the most with each asset category.

Discover which Personas resonate the most with each asset category.

Asset card
Asset card

Learn patterns

with Contacts

Learn patterns

with Contacts

Contact details page
Contact details page

From persona enrichment to channel recommendations, every aspect of Contact profiles help you understand the journey of every persona.

From persona enrichment to channel recommendations, every aspect of Contact profiles help you understand the journey of every persona.

From persona enrichment to channel recommendations, every aspect of Contact profiles help you understand the journey of every persona.

Seniority level.

Detects the level of every Contact with a title.

Department.

Enriched department field based on title.

Email count.

See the number of emails sent to each Contact.

Source.

Keep sight of the best channels for activation.

Activity rank.

Find your most active Contacts per Account.

Account context.

See details about their associated Account.

Asset engagement

Asset engagement

Every contact is different, so Flywheel helps you activate them via their preferred channel.

Every contact is different, so Flywheel helps activate them via their preferred channel.

Every contact is different, so Flywheel helps activate them via their preferred channel.

Asset interaction metrics
Asset interaction metrics

Pathway to signup

Pathway to signup

Flywheel gives visibility into the actions taken by contacts before signing up.

Flywheel gives visibility into the actions taken by contacts before signing up.

Event timeline
Event timeline

Convert customers

with Accounts

Convert customers

with Accounts

Account details page
Account details page

Carefully designed Account profiles go far beyond any CRM, bringing clarity to the ambiguity of product-led customer journeys.

Carefully designed Account profiles go far beyond any CRM, bringing clarity to the ambiguity of product-led customer journeys.

Carefully designed Account profiles go far beyond any CRM, bringing clarity to the ambiguity of product-led customer journeys.

Milestones.

Designate events as critical activation junctures.

Pacing algorithm.

Determines the likelihood of Accounts to buy.

User statuses.

Contacts in an Account are grouped by activity.

Revenue.

Find the revenue generated from each customer.

Unified timeline.

Activity from each contact in a single location.

Intelligent mapping.

Auto-creation fills your CRM's gaps.

PRICING

Flywheel is free,

and the future of growth is here.

Track and activate up to 1,000 active contacts a month, for free.

PRICING

Flywheel is free.

and the future of growth is here.

Track and activate up to 1,000 active contacts a month, for free.

PRICING

Flywheel is free.

and the future of growth is here.

Track and activate up to 1,000 active contacts a month, for free.