Products
Solutions
Resources

Comparing the top 5 Amplitude alternatives

Comparing the top 5 Amplitude alternatives

Feb 26, 2024

The 6 best alternatives to Amplitude in 2024 are:

The 6 best alternatives to Amplitude in 2024 are:

  1. Flywheel: An all-in-one platform that natively connects analytics to session replays, user engagement, and intent-based alerting.

  1. Flywheel: An all-in-one platform that natively connects analytics to session replays, user engagement, and intent-based alerting.

  1. Mixpanel: A product analytics tool created for product teams at larger companies with data analyst resources.

  1. Mixpanel: A product analytics tool created for product teams at larger companies with data analyst resources.

  1. Pendo: A product experience platform focused on in-app guides, feedback and analytics.

  1. Pendo: A product experience platform focused on in-app guides, feedback and analytics.

  1. Heap: A digital insights platform for granular understandings about user journeys, with autocapture and session replay.

  1. Heap: A digital insights platform for granular understandings about user journeys, with autocapture and session replay.

  1. FullStory: A digital experience platform focused on session replays and analytics for B2C companies.

  1. FullStory: A digital experience platform focused on session replays and analytics for B2C companies.

  1. Flywheel

  1. Flywheel

  • Unique capabilities: All-in-one platform, marketing-to-product attribution, ease of use

  • Unique capabilities: All-in-one platform, marketing-to-product attribution, ease of use

  • Most similar to: Pendo, Amplitude, FullStory, Intercom

  • Most similar to: Pendo, Amplitude, FullStory, Intercom

  • Typical users: Product, growth, and GTM teams

  • Typical users: Product, growth, and GTM teams

  • Typical customers: Product-centric B2B startups and mid-sized companies

  • Typical customers: Product-centric B2B startups and mid-sized companies

Flywheel
Flywheel
Flywheel

What is Flywheel?

What is Flywheel?

Flywheel (hey there πŸ‘‹) is an all-in-one growth platform that connects product analytics, session replay, user engagement, and intent alerting within one platform. It replaces not only Amplitude, but tools like FullStory, Warmly, and Pendo.


B2B companies adopt Flywheel for ease-of-use and tool consolidation, and its typical users are product, marketing, and customer success teams. By connecting top-of-funnel data with product usage, Flywheel is able to drive user growth while watching the entire user lifecycle.

Flywheel (hey there πŸ‘‹) is an all-in-one growth platform that connects product analytics, session replay, user engagement, and intent alerting within one platform. It replaces not only Amplitude, but tools like FullStory, Warmly, and Pendo.


B2B companies adopt Flywheel for ease-of-use and tool consolidation, and its typical users are product, marketing, and customer success teams. By connecting top-of-funnel data with product usage, Flywheel is able to drive user growth while watching the entire user lifecycle.

Key features

Key features

  • πŸ“ˆ Product analytics: Feature adoption reports, auto-calculated metrics, milestone activation, and dynamic user segmentation.

  • πŸ“ˆ Product analytics: Feature adoption reports, auto-calculated metrics, milestone activation, and dynamic user segmentation.

  • πŸ“Ή Session replays: Feature usage, console logs, network activity, event timelines, rage clicks, and 3,000 free replays per month.

  • πŸ“Ή Session replays: Feature usage, console logs, network activity, event timelines, rage clicks, and 3,000 free replays per month.

  • πŸ’¬ User engagement: Banners, modals, embedded experiences, event triggers, dynamic user cohorts, and analytics.

  • πŸ’¬ User engagement: Banners, modals, embedded experiences, event triggers, dynamic user cohorts, and analytics.

  • πŸ”” Intent alerts: Event-based alerts, Slack and email, channels or DMs, dynamic content, user segment filters, and custom copy.

  • πŸ”” Intent alerts: Event-based alerts, Slack and email, channels or DMs, dynamic content, user segment filters, and custom copy.

  • πŸ“§ Marketing analytics: Goal conversion rates, automatic tracking, activity timelines, new and resurrected user metrics, and tags.

  • πŸ“§ Marketing analytics: Goal conversion rates, automatic tracking, activity timelines, new and resurrected user metrics, and tags.

How does Flywheel compare to Amplitude?

How does Flywheel compare to Amplitude?

Flywheel gives users the most popular capabilities of Amplitude, as well as autocapture, user engagement, B2B account analytics, and intent-based alerting to directly grow your user base.

Flywheel gives users the most popular capabilities of Amplitude, as well as autocapture, user engagement, B2B account analytics, and intent-based alerting to directly grow your user base.

Flywheel

Flywheel

Amplitude

Amplitude

Self-serve

Has a publicly-available free tier

Product analytics

Understand feature and product adoption patterns

Autocapture

Track user actions with no custom code requirements

Account analytics

Automatic account and company analysis

Session replay

Watch videos of users on your site and in your product

User engagement

Show messages to user and company segments via banners, modals, and embedded experiences

Intent-based alerting

Slack and email notifications when users take important actions on your website or in your product

Marketing analytics

Understand which marketing tactics and assets drive the most product signups and usage

Integrations

Connect with CRMs, marketing tools, and event-capture products

EU Cloud

Store your data in the EU for privacy compliance

Why is Flywheel a popular alternative to Amplitude?

Why is Flywheel a popular alternative to Amplitude?

From user reviews and testimonials, companies choose Flywheel because:

From user reviews and testimonials, companies choose Flywheel because:

  1. It replaces multiple tools: Flywheel is the only platform that combines all of the most popular B2B tooling categories into a single product. It replaces Amplitude (analytics), Warmly (intent alerting), Hotjar / FullStory (session replays), and Pendo (in-product communications).

  1. It replaces multiple tools: Flywheel is the only platform that combines all of the most popular B2B tooling categories into a single product. It replaces Amplitude (analytics), Warmly (intent alerting), Hotjar / FullStory (session replays), and Pendo (in-product communications).

  1. Simple setup and configuration: Most customers report spending less than 15 minutes to see results from Flywheel. It's free to use with a generous free tier.

  1. Simple setup and configuration: Most customers report spending less than 15 minutes to see results from Flywheel. It's free to use with a generous free tier.

  1. They want a tightly-integrated platform: The best insights come when your data lives in the same place, and where every team can collaborate together.

  1. They want a tightly-integrated platform: The best insights come when your data lives in the same place, and where every team can collaborate together.

Key takeaway

As it has the most important features of Amplitude, plus other major product categories (session replay, intent alerting, user engagement), Flywheel is a great alternative to Amplitude. It's particularly useful for product-centric software companies with modern approaches to growth. And, it's free to try.

As it has the most important features of Amplitude, plus other major product categories (session replay, intent alerting, user engagement), Flywheel is a great alternative to Amplitude. It's particularly useful for product-centric software companies with modern approaches to growth. And, it's free to try.

  1. Mixpanel

  1. Mixpanel

  • Unique capabilities: Data dictionary, engineering experiements

  • Unique capabilities: Data dictionary, engineering experiements

  • Most similar to: Amplitude, Heap, Smartlook

  • Most similar to: Amplitude, Heap, Smartlook

  • Typical users: Designers, product managers, data analysts

  • Typical users: Designers, product managers, data analysts

  • Typical customers: Medium to large B2C and B2B companies

  • Typical customers: Medium to large B2C and B2B companies

What is Mixpanel?

What is Mixpanel?

Mixpanel is an analytics platform that focuses on user interaction with web and mobile applications. It provides insights into how users engage with an app, tracking actions rather than page views, to give developers and product teams a deeper understanding of user behavior. They have recently doubled down on product analytics in favor of experimentation and marketing features.

Mixpanel is an analytics platform that focuses on user interaction with web and mobile applications. It provides insights into how users engage with an app, tracking actions rather than page views, to give developers and product teams a deeper understanding of user behavior. They have recently doubled down on product analytics in favor of experimentation and marketing features.

Key features

Key features

  • πŸ“ˆ Product analytics: Break down by behavior, demographics, or account type. Slice, dice, and get insights quickly.

  • πŸ“ˆ Product analytics: Break down by behavior, demographics, or account type. Slice, dice, and get insights quickly.

  • πŸ–ŠοΈ Collaborative boards: Express your creativity with GIFs & video. Your board is up to any fun task.

  • πŸ–ŠοΈ Collaborative boards: Express your creativity with GIFs & video. Your board is up to any fun task.

  • πŸ”” Trend alerts: Receive automatic alerts for any irregularities in metrics or when they deviate from the expected positive or negative thresholds.

  • πŸ”” Trend alerts: Receive automatic alerts for any irregularities in metrics or when they deviate from the expected positive or negative thresholds.

  • πŸ“Š Release analytics: Test feature variants to find out what’s working. Deploy high-quality releases that wow your users.

  • πŸ“Š Release analytics: Test feature variants to find out what’s working. Deploy high-quality releases that wow your users.

How does Mixpanel compare to Amplitude?

How does Mixpanel compare to Amplitude?

These two companies have been competing for over ten years, going back-and-forth in terms of popularity. Mixpanel has shifted focus to product analytics after losing ground to Amplitude, while Amplitude has extended horizontally.

These two companies have been competing for over ten years, going back-and-forth in terms of popularity. Mixpanel has shifted focus to product analytics after losing ground to Amplitude, while Amplitude has extended horizontally.

Mixpanel

Mixpanel

Amplitude

Amplitude

Self-serve

Has a publicly-available free tier

Product analytics

Understand feature and product adoption patterns

Autocapture

Track user actions with no custom code requirements

Account analytics

Automatic account and company analysis

Session replay

Watch videos of users on your site and in your product

User engagement

Show messages to user and company segments via banners, modals, and embedded experiences

Intent-based alerting

Slack and email notifications when users take important actions on your website or in your product

Marketing analytics

Understand which marketing tactics and assets drive the most product signups and usage

Integrations

Connect with CRMs, marketing tools, and event-capture products

EU Cloud

Store your data in the EU for privacy compliance

Why is Mixpanel a popular alternative to Amplitude?

Why is Mixpanel a popular alternative to Amplitude?

From user reviews and testimonials, companies choose Mixpanel because:

From user reviews and testimonials, companies choose Mixpanel because:

  1. Detailed analytics and insights: Users appreciate Mixpanel's ability to provide deep insights into user behavior and engagement through its event-based tracking system. This detailed analysis helps in understanding how users interact with their product.

  1. Detailed analytics and insights: Users appreciate Mixpanel's ability to provide deep insights into user behavior and engagement through its event-based tracking system. This detailed analysis helps in understanding how users interact with their product.

  1. User-friendly interface: Mixpanel is more intuitive than traditional BI tools, making it easier for teams to analyze data, set up events, and create reports without a steep learning curve.

  1. User-friendly interface: Mixpanel is more intuitive than traditional BI tools, making it easier for teams to analyze data, set up events, and create reports without a steep learning curve.

  1. Funnels: The platform's segmentation capabilities and funnel analysis tools are popular. Users can segment their audience based on various criteria and analyze the conversion rates between different stages of the user journey.

  1. Funnels: The platform's segmentation capabilities and funnel analysis tools are popular. Users can segment their audience based on various criteria and analyze the conversion rates between different stages of the user journey.

Key takeaway

Mixpanel is a platform that emphasizes traditional product analytics. This is why it has been considered a top alternative to Amplitude's analytics capabilities for years. If you're looking for a more feature-rich or connected platform, there are other options.

Mixpanel is a platform that emphasizes traditional product analytics. This is why it has been considered a top alternative to Amplitude's analytics capabilities for years. If you're looking for a more feature-rich or connected platform, there are other options.

  1. Pendo

  1. Pendo

  • Unique capabilities: Help center, guide experiments, product engagement score

  • Unique capabilities: Help center, guide experiments, product engagement score

  • Most similar to: Flywheel, Posthog, Intercom

  • Most similar to: Flywheel, Posthog, Intercom

  • Typical users: Product managers, operations, UX designers

  • Typical users: Product managers, operations, UX designers

  • Typical customers: Small-to-medium B2C companies with digital products

  • Typical customers: Small-to-medium B2C companies with digital products

Pendo
Pendo
Pendo

What is Pendo?

What is Pendo?

Pendo is a product experience platform. Pendo says they helps companies improve their software products by providing insights into user behavior, gathering feedback, and guiding users through their applications.

Pendo is a product experience platform. Pendo says they helps companies improve their software products by providing insights into user behavior, gathering feedback, and guiding users through their applications.

Key features

Key features

  • πŸ“ˆ Product analytics: Connect the dots between your users’ product experience, sentiment, and satisfaction.

  • πŸ“ˆ Product analytics: Connect the dots between your users’ product experience, sentiment, and satisfaction.

  • πŸ–ŠοΈ Feedback: Capture and analyze customer feedback at scale.

  • πŸ–ŠοΈ Feedback: Capture and analyze customer feedback at scale.

  • πŸ”” Guides: Deliver personalized guidance to customers, directly inside your app.

  • πŸ”” Guides: Deliver personalized guidance to customers, directly inside your app.

  • πŸ“Š Roadmaps: Align internal stakeholders and bring data into product planning.

  • πŸ“Š Roadmaps: Align internal stakeholders and bring data into product planning.

How does Pendo compare to Amplitude?

How does Pendo compare to Amplitude?

Pendo is designed for improving user experiences by collecting feedback and providing in-app guidance. Amplitude focuses on analyzing user behavior through event tracking, offering insights for product development and optimization. Pendo is more about direct interaction with users, while Amplitude provides analysis of user actions to inform decisions.

Pendo is designed for improving user experiences by collecting feedback and providing in-app guidance. Amplitude focuses on analyzing user behavior through event tracking, offering insights for product development and optimization. Pendo is more about direct interaction with users, while Amplitude provides analysis of user actions to inform decisions.

Pendo

Pendo

Amplitude

Amplitude

Self-serve

Has a publicly-available free tier

Product analytics

Understand feature and product adoption patterns

Autocapture

Track user actions with no custom code requirements

Account analytics

Automatic account and company analysis

Session replay

Watch videos of users on your site and in your product

User engagement

Show messages to user and company segments via banners, modals, and embedded experiences

Intent-based alerting

Slack and email notifications when users take important actions on your website or in your product

Marketing analytics

Understand which marketing tactics and assets drive the most product signups and usage

Integrations

Connect with CRMs, marketing tools, and event-capture products

EU Cloud

Store your data in the EU for privacy compliance

Why is Pendo a popular alternative to Amplitude?

Why is Pendo a popular alternative to Amplitude?

From user reviews and testimonials, companies choose Pendo because:

From user reviews and testimonials, companies choose Pendo because:

  1. In-app onboarding: Users value Pendo's ability to create interactive guides and tutorials within their apps, which helps inimproving the overall user experience by providing help and navigation tips.

  1. In-app onboarding: Users value Pendo's ability to create interactive guides and tutorials within their apps, which helps inimproving the overall user experience by providing help and navigation tips.

  1. User feedback: Pendo's feature for collecting user feedback directly through the app helps allows product teams gather insights about user needs and preferences.

  1. User feedback: Pendo's feature for collecting user feedback directly through the app helps allows product teams gather insights about user needs and preferences.

  1. Product analytics: The platform's analytics capabilities offers insights into how users interact with various features of the application. This data helps in understanding user behavior and identifying popular or underutilized features.

  1. Product analytics: The platform's analytics capabilities offers insights into how users interact with various features of the application. This data helps in understanding user behavior and identifying popular or underutilized features.

Key takeaway

Pendo is less feature-rich than Amplitude for traditional product analytics, but does have a modest free tier that helps PMs create in-app guides for users.

Pendo is less feature-rich than Amplitude for traditional product analytics, but does have a modest free tier that helps PMs create in-app guides for users.

  1. Heap

  1. Heap

  • Unique capabilities: Heatmaps, playbooks, sending data to warehouses

  • Unique capabilities: Heatmaps, playbooks, sending data to warehouses

  • Most similar to: Flywheel, Hotjar, Smartlook

  • Most similar to: Flywheel, Hotjar, Smartlook

  • Typical users: Data teams, marketers, product managers

  • Typical users: Data teams, marketers, product managers

  • Typical customers: Small-to-medium B2C companies in ecommerce and healthcare

  • Typical customers: Small-to-medium B2C companies in ecommerce and healthcare

Heap
Heap
Heap

What is Heap?

What is Heap?

Heap is an analytics platform that captures user interactions on web and mobile applications, offering insights into user behavior without manual event tracking setup.

Heap is an analytics platform that captures user interactions on web and mobile applications, offering insights into user behavior without manual event tracking setup.

Key features

Key features

  • πŸ—ΊοΈ Heatmaps: See what catches your users' attention and what they ignore.

  • πŸ—ΊοΈ Heatmaps: See what catches your users' attention and what they ignore.

  • πŸ“Ή Session replay: Explore how users navigate your product by diving into replays.

  • πŸ“Ή Session replay: Explore how users navigate your product by diving into replays.

  • πŸ“š Playbooks: With Playbooks, you can start tracking key behaviors immediately.

  • πŸ“š Playbooks: With Playbooks, you can start tracking key behaviors immediately.

How does Heap compare to Amplitude?

How does Heap compare to Amplitude?

Heap automatically captures all user actions for comprehensive analytics without predefined events, emphasizing ease of setup and data richness. Amplitude requires manual event tracking setup but offers deep, customizable insights into user behavior, catering to teams focused on specific, data-driven product decisions and optimizations.

Heap automatically captures all user actions for comprehensive analytics without predefined events, emphasizing ease of setup and data richness. Amplitude requires manual event tracking setup but offers deep, customizable insights into user behavior, catering to teams focused on specific, data-driven product decisions and optimizations.

Heap

Heap

Amplitude

Amplitude

Self-serve

Has a publicly-available free tier

Product analytics

Understand feature and product adoption patterns

Autocapture

Track user actions with no custom code requirements

Account analytics

Automatic account and company analysis

Session replay

Watch videos of users on your site and in your product

User engagement

Show messages to user and company segments via banners, modals, and embedded experiences

Intent-based alerting

Slack and email notifications when users take important actions on your website or in your product

Marketing analytics

Understand which marketing tactics and assets drive the most product signups and usage

Integrations

Connect with CRMs, marketing tools, and event-capture products

EU Cloud

Store your data in the EU for privacy compliance

Why is Heap a popular alternative to Amplitude?

Why is Heap a popular alternative to Amplitude?

From user reviews and testimonials, companies choose Heap because:

From user reviews and testimonials, companies choose Heap because:

  1. Automatic event tracking: Similar to products like Flywheel and Pendo, users appreciate Heap's ability to automatically capture all user interactions without manual event tracking setup.

  1. Automatic event tracking: Similar to products like Flywheel and Pendo, users appreciate Heap's ability to automatically capture all user interactions without manual event tracking setup.

  1. Retroactive analysis: Users enjoy that Heap allows them to define events and segments after data is collected, enabling retroactive analysis. This feature means that users can make decisions and gain insights from historical data.

  1. Retroactive analysis: Users enjoy that Heap allows them to define events and segments after data is collected, enabling retroactive analysis. This feature means that users can make decisions and gain insights from historical data.

  1. Integration capabilities: Heap has robust integration options with other tools and platforms, enhancing its utility by allowing data to flow between Heap and services like CRMs, marketing automation, and A/B testing tools.

  1. Integration capabilities: Heap has robust integration options with other tools and platforms, enhancing its utility by allowing data to flow between Heap and services like CRMs, marketing automation, and A/B testing tools.

Key takeaway

Heap makes product analytics simpler than Amplitude due to autocapture, but that technology is fairly well adopted in other tools. Their main differentiation points are ETL and heatmaps.

Heap makes product analytics simpler than Amplitude due to autocapture, but that technology is fairly well adopted in other tools. Their main differentiation points are ETL and heatmaps.

  1. FullStory

  1. FullStory

  • Unique capabilities: Heatmaps, journey mapping

  • Unique capabilities: Heatmaps, journey mapping

  • Most similar to: Flywheel, Heap, Hotjar

  • Most similar to: Flywheel, Heap, Hotjar

  • Typical users: Data teams, marketers, product managers

  • Typical users: Data teams, marketers, product managers

  • Typical customers: Mid to large B2C companies in ecommerce, finance, and hospitality

  • Typical customers: Mid to large B2C companies in ecommerce, finance, and hospitality

FullStory
FullStory
FullStory

What is FullStory?

What is FullStory?

FullStory is a digital experience platform that offers session replay, heatmaps, and analytics to help businesses understand user interactions, identify issues, and improve the user experience on their websites and apps.

FullStory is a digital experience platform that offers session replay, heatmaps, and analytics to help businesses understand user interactions, identify issues, and improve the user experience on their websites and apps.

Key features

Key features

  • πŸ—ΊοΈ Heatmaps: See what catches your users' attention and what they ignore.

  • πŸ—ΊοΈ Heatmaps: See what catches your users' attention and what they ignore.

  • πŸ“Ή Session replay: Explore how users navigate your product by diving into replays.

  • πŸ“Ή Session replay: Explore how users navigate your product by diving into replays.

  • πŸ“š Playbooks: With Playbooks, you can start tracking key behaviors immediately.

  • πŸ“š Playbooks: With Playbooks, you can start tracking key behaviors immediately.

How does FullStory compare to Amplitude?

How does FullStory compare to Amplitude?

FullStory specializes in session replays and visual analytics to enhance user experience by identifying usability issues, while Amplitude focuses on in-depth user behavior analytics and event tracking for data-driven product decisions. FullStory focuses on qualitative insights, and Amplitude in quantitative analysis.

FullStory specializes in session replays and visual analytics to enhance user experience by identifying usability issues, while Amplitude focuses on in-depth user behavior analytics and event tracking for data-driven product decisions. FullStory focuses on qualitative insights, and Amplitude in quantitative analysis.

FullStory

FullStory

Amplitude

Amplitude

Self-serve

Has a publicly-available free tier

Product analytics

Understand feature and product adoption patterns

Autocapture

Track user actions with no custom code requirements

Account analytics

Automatic account and company analysis

Session replay

Watch videos of users on your site and in your product

User engagement

Show messages to user and company segments via banners, modals, and embedded experiences

Intent-based alerting

Slack and email notifications when users take important actions on your website or in your product

Marketing analytics

Understand which marketing tactics and assets drive the most product signups and usage

Integrations

Connect with CRMs, marketing tools, and event-capture products

EU Cloud

Store your data in the EU for privacy compliance

Why is FullStory a popular alternative to Amplitude?

Why is FullStory a popular alternative to Amplitude?

From user reviews and testimonials, companies choose Heap because:

From user reviews and testimonials, companies choose Heap because:

  1. Session replay: Users value the ability to replay user sessions in detail, which helps in understanding user behavior, diagnosing issues, and improving the user experience based on actual interactions.

  1. Session replay: Users value the ability to replay user sessions in detail, which helps in understanding user behavior, diagnosing issues, and improving the user experience based on actual interactions.

  1. User experience insights: FullStory's tools for analyzing user experience, such as heatmaps and click maps, provide clear visual insights into how users interact with a website or app, identifying areas for improvement.

  1. User experience insights: FullStory's tools for analyzing user experience, such as heatmaps and click maps, provide clear visual insights into how users interact with a website or app, identifying areas for improvement.

  1. Website debugging: The platform is praised for its effectiveness in quickly identifying bugs, usability issues, and friction points within the user journey, allowing teams to prioritize and address problems efficiently.

  1. Website debugging: The platform is praised for its effectiveness in quickly identifying bugs, usability issues, and friction points within the user journey, allowing teams to prioritize and address problems efficiently.

Key takeaway

FullStory is a tool that is best for B2C companies looking to optimize their website experience. For B2B product analytics it falls short and doesn't have the concept of feature reporting. However, ecommerce companies might find FullStory to be quite useful for checkout flow analysis.

FullStory is a tool that is best for B2C companies looking to optimize their website experience. For B2B product analytics it falls short and doesn't have the concept of feature reporting. However, ecommerce companies might find FullStory to be quite useful for checkout flow analysis.

Curious about Flywheel?

Quick pitch from us.

Quick pitch from us.

If you want to an alternative to Amplitude that gives a brand-new way to understand your users and customers, Flywheel might be the answer.


With analytics, session replay, user engagement, marketing analytics, and intent-alerting… our free plan is worth a shot. Learn more about the product here or by reading our docs.

If you want to an alternative to Amplitude that gives a brand-new way to understand your users and customers, Flywheel might be the answer.


With analytics, session replay, user engagement, marketing analytics, and intent-alerting… our free plan is worth a shot. Learn more about the product here or by reading our docs.